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ARCON refutes unilateral decision claims on AISOP

By Oghale Mafuru  Amid varied reactions over the new advertising law and the Advertising...

Showmax pays homage to Nigeria’s Storytelling heritage

By Joseph Ekeng Showmax, Africa's leading streaming service, is making a major move...

IMC


Features

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles...

Marketing and advertising professionals lack empathy, Reach study finds

Those who work in the advertising and marketing industry lack the necessary...