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ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

Dubai Lynx publishes first annual Creativity Report

 Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

IMC


Features

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and...

5 Storytelling trends marketing leaders should know about

From video to VR, social media and beyond, there is a host of mediums through...

Global Creative Contests: whither Nigeria IMC professionals?

Like the FIFA World Cup, Cannes Lions is the turf of champions; attracting thousands...