Spotlight

LATEST NEWS

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

IMC


Features

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...