Africa to benefit from Aleph Group, Pinterest’s collaborative advertising solutions

By Zion Rufus

Aleph Group, Inc., a leading global digital advertising enabler, has formed a strategic sales partnership with Pinterest, the renowned visual inspiration platform, with significant implications for the African market.

This collaboration aims to serve advertisers in EMEA, LATAM, APAC, and now, Africa. Aleph Group, Inc. will extend Pinterest’s advertising solutions to its extensive network of clients in the region.

This will most likely be a game changer for advertisers in Africa who are interested in leveraging Pinterest’s highly engaged audience. It also presents an exciting opportunity for brands to connect with African users actively seeking inspiration, driving them from discovery to action.

Ignacio Vidaguren, Partner and Global COO at Aleph Holding, expressed his excitement about this partnership and acknowledged the persistence it took to make it a reality. He extended his gratitude to Bill Watkins for his support and congratulated the team involved.

Aleph’s unique position allows them to support clients in achieving success on Pinterest in Africa.

Through this collaboration, the holding company will enable its clients to advertise on Pinterest for the first time, leveraging the platform’s extensive user base of over 460 million monthly active users. African advertisers can now connect with users who actively seek products and services to inspire their purchases, within Pinterest’s positive online environment.

Bill Watkins, Chief Revenue Officer at Pinterest, emphasized the value of this partnership in delivering meaningful content integration to Pinterest users and connecting advertisers with consumers who have intent. With Aleph’s broad coverage in Africa, Pinterest will serve more relevant ads to users seeking inspiration on the platform.

Gaston Taratuta, Founder and CEO of Aleph, expressed his enthusiasm for the partnership and highlighted Pinterest’s unique position as a platform where users actively seek products and ideas.

By collaborating with Aleph, Pinterest gains access to the rapidly growing African economies, while Aleph delivers a range of advertising solutions to their clients, including brand awareness and purchase conversions.

Established in 2005, Aleph Group, Inc. operates as an ecosystem of global digital experts, connecting advertisers with consumers through digital advertising. Their extensive presence in over 130 countries empowers local advertisers to reach segmented audiences across leading digital platforms.

Aleph’s tailored solutions, supported by proprietary technology, enable cross-border transactions and offer advertisers access to local African ecosystems, even in markets where they have no physical presence.