Spotlight

LATEST NEWS

Lagos NIPR congratulates Adeniyi on appointment as Acting CG of customs

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), Lagos Chapter,...

Transparency, trust is important in marketing strategy – experts

By Abimbola Mohammed As technology continues to shape the world, marketers and...

IMC


Features

Attacks on South African businesses: A failure of communication

Quick and transparent responses are arguably the twin fundamental actions successful...

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...