Spotlight

LATEST NEWS

Jope credits innovation to Unilever’s impressive Q1 performance

By Joseph Ekeng Unilever's outgoing CEO, Alan Jope, has attributed the firm's impressive...

NIMN debuts electronic membership management system

By Oghale Mafuru In a bid to reposition the marketing profession in line with the...

IMC


Features

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living...

Businesses need to overcome legacy thinking to innovate

When offering sage career or life advice to angst-filled youngsters pondering...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role...