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LATEST NEWS

Purchasing power to decline further as FG slams new tax law

By Oghale Mafuru As Nigerians continue to grapple with inflationary pressures...

MARKETING EDGE Publisher tasks advertisers on leveraging PR for brand equity building

By Zion Rufus Publisher/CEO of Marketing Edge Publications Mr. John Ajayi has reemphasized...

IMC


Features

Inside CEO John Stankey’s ‘Action Oriented’ approach to reposition WarnerMedia

Months after AT&T agreed to buy Time Warner, senior leaders from HBO, Warner...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing...

Re-energising your brand: Lessons from Kodak

Building a brand is an ongoing process that requires consistent monitoring and...