Spotlight

LATEST NEWS

Pitch-A-Ton annual competition holds at University of Ilorin

By Olubukola Ajayi The 2023 edition (3rd) of the Pitch-A-Ton annual competition,...

Davido launches DDFS to support young talent

By Ibidunni Banjoko The Nigerian superstar, David Adeleke, popularly...

IMC


Features

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing...

The billionaire’s bible: It’s not everyone’s goal to be a billionaire

It is not everyone’s goal to become a billionaire, and it’s fine. We all...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances...