Spotlight

LATEST NEWS

NIMN boss visits MARKETING EDGE, commends professional expertise

By Oghale Mafuru  President and Chairman of Council of the National Institute...

ARCON DG reassures experts of operations to accommodate advert submissions

By Zion Rufus In response to concerns raised by digital marketing professionals...

IMC


Features

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal,...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...