Spotlight

LATEST NEWS

NVisionU Nigeria appoints Segun Omobolaji as new Country Manager

NVisionU Nigeria, one of the fastest growing health, wellness and financial literacy...

Oputa urges brands to harness digital innovation

By Felicia Nwosu Business leader and seasoned entrepreneur, Ifeanyi Oputa,...

IMC


Features

Placing your customer inside your brand story with experiential marketing

Experiential marketing connects with customers to create an exciting "first"...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...