Spotlight

LATEST NEWS

Discussion: 7 months down the hype, is OpenAI’s ChatGPT a hype or a fad?

By Zion Rufus Months after the initial hype that took over the entire tech landscape,...

Press releases are only part of the PR puzzle – Akinfenwa

By Ibidunni Banjoko David Akinfenwa, the PR and Communication Manager of Selar,...

IMC


Features

Unusual corporate event ideas to help you stand out

It's hard being an event planner! You've got to deal with a jaded crowd who's...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying...

The power of brand activations

Brand activations have the potential to deliver realistically if an effective...