Spotlight

LATEST NEWS

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

IMC


Features

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal,...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...