Spotlight

LATEST NEWS

NIMN boss visits MARKETING EDGE, commends professional expertise

By Oghale Mafuru  President and Chairman of Council of the National Institute...

ARCON DG reassures experts of operations to accommodate advert submissions

By Zion Rufus In response to concerns raised by digital marketing professionals...

IMC


Features

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary....

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times,...