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Dangote Cement, Sugar’s 2023 H1 sales hit 13.4 metric tonnes

By Ibidunni Banjoko Dangote Cement has reported its pan-African performance for...

Traction raises $6mln in seed funding to empower SMEs in Nigeria

By Kingsley Odii Accessing formal financing has long been a daunting task for...

IMC


Features

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does...