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LATEST NEWS

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

IMC

Features

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...

Covid-19 has created a crisis of context for advertisers

The Covid-19 pandemic has created challenges for every industry around the globe....

5 Tips for providing great social media customer service

Unless you invented a business that doesn’t deal with people, your ability...