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Babaeko extols MARKETING EDGE on 20th Anniversary, says publication impacts marketers across the globe

Multiple award-winning creative maverick, Steve Babaeko, the President of the Association...

AI offers promising differentiation for brands and digital marketers – Ma

By Abimbola Mohammed Artificial Intelligence (AI) continues to revolutionize how...

IMC


Features

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on....

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...