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Tinubu projects 3.76% economic growth by 2024

By Seun Johnson Nigeria's president Bola Ahmed Tinubu has projected economic...

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s flourishing...

IMC


Features

How content consumption changes affect the future of content creators

Not so long ago, the news came to us each day, via the newspaper of our choice....

How the sales process has drastically evolved to fit the future

Technology hasn’t just changed the sales process for the sales rep, it has...

Why DTC marketers should level up their variable game

Digitally native direct-to-consumer brands thrived in large part thanks to the...