Spotlight

LATEST NEWS

MediaReach OMD Nigeria appoints Onaivi as Managing Director

By Ibidunni Banjoko The Board of Directors of mediaReach OMD Nigeria has officially...

Experts advocate collaboration to tackle piracy

By Felicia Nwosu Experts from different sectors of the Nigerian economy have advocated...

IMC


Features

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...