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Tiwa Savage postpones historic Wembley concert due to illness

By Abimbola Mohammed  Afro songwriter and singer, Tiwa Savage, popularly known...

Amazon enters South African e-commerce market amidst regulatory challenges

By Joseph Ekeng Global e-commerce juggernaut Amazon has officially announced...

IMC


Features

Cannes Lions get an October redux and movie theatres begin tentative re-openings: Thursday Wake-Up Call

By I-Hsien Sherwood Welcome to Ad Age’s Wake-Up Call, our daily roundup of...

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand...