Spotlight

LATEST NEWS

Dangote kicks off plans for 10,000-hectare Olokola Deep Seaport in Ogun State

Dangote Industries Limited has commenced preliminary processes for the development...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

IMC

Industry voices project stronger operating climate for marketing communications in 2026

Nigeria’s marketing communications industry is steadily regaining confidence, with...

Family announces funeral arrangements of John Ajayi

The family of late Chief John Olulope Ajayi, Editor in Chief, Publisher and Founder...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...