Spotlight

LATEST NEWS

Embedded Finance and AI: The twin forces reshaping Nigerian credit

 For a decade, Nigerian credit has been defined by traditional banking: balance...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

IMC

AB InBev bets $3 billion on control as aluminium costs surge

Anheuser-Busch InBev has announced plans to repurchase a 49.9% minority stake in...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...


Features

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before...