Spotlight

LATEST NEWS

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...

Coca-Cola elevates Yusuf Murtala to Pan-African marketing role, appoints Osato Evbuomwan to lead Nigeria

The Coca-Cola Company has reshaped its African marketing leadership with the promotion...

IMC

NIPR positions public relations at the heart of Nigeria’s digital agriculture revolution

The Nigerian Institute of Public Relations has declared that the future of Nigeria’s...

We have moved from storytelling to story proving- Omawumi Ogbe

Public relations practice has fundamentally shifted from storytelling to what Omawumi...


Features

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...