Spotlight

LATEST NEWS

Vaseline enlists real Nigerian Prince to battle counterfeit body oils

Vaseline Nigeria in collaboration with Leo Singapore launched a social media campaign...

Digital ad hits record $294b in 2025 as social media, AI drive industry growth-IAB report

The digital advertising industry reached its highest revenue level in history in...

IMC

Editors, custodians of truth,  shapers of national dialogue, Anaba tells media leaders

    Today, with the marked by misinformation, polarized opinions,...

Uzodimma challenges editors to rebuild National trust through responsible journalism,

Imo State Governor, Senator Hope Uzodimma, has urged Nigerian editors to rise above...


Features

Ezra Olubi: When brand reputation outweighs a founder’s legacy

A Crisis That Escalated Quickly Paystack’s decision to fire its co-founder...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...