Spotlight

LATEST NEWS

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

Omnicom doubles cost savings target to $1.5 Billion, plans $1 Billion in labour cuts

Omnicom has raised its cost reduction target to $1.5 billion following its acquisition...

IMC

Marketing Edge Summit: TVC CEO champions AI as the ‘Oriki’ of the future

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Features

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing...

Beyond output: Why Nigeria’s 43% drop in Crude earnings is a wake-up call

Nigeria’s oil industry appears to be sending a troubling message. The country...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse...