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Google phases out third-party cookies in Chrome, urges marketers to realign

By Felicia Nwosu At last, the long-awaited cookie less era is finally here,...

Global agencies revamp business, restructure with key appointments

By Abimbola Mohammed  It’s the beginning of the New Year and some global agencies...

IMC

Features

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This...

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that...