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MARKETING EDGE on TV hosts Oyebanji tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Nigeria’s creative industry loses N100bn annually – ARCON DG

By Seun Johnson In a sharp comparative analysis of the Nigerian creative industry...

IMC

Features

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a...

How to unlock complex PR brief to achieve strategic organisational goals

By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy...

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...