Spotlight

LATEST NEWS

Coke Studio electrifies Lagos with galaxy of stars, pulse-pounding performances at launch event

The curtains soared and the spotlights blazed as Coke Studio unveiled its latest...

Strategic role of PR in managing CEOs in a disrupted era

By Godfrey Adejumoh The world is changing. The business landscape is shifting,...

IMC


Features

How to prevent your brand from disrepute

A good brand/company reputation is very significant because it helps distinguish...

Digital marketing strategies and email marketing

  By Zion Rufus Digital dependence has grown superficially. Marketers...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens...