Spotlight


Features

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market....