Spotlight

LATEST NEWS

Omnicom acquires Flywheel Digital for $835M to extend offerings across channels

By Felicia Nwosu To deepen its sales and also integrate its offerings seamlessly...

WPP appoints Pattison as Global Chief People Officer

By Ibidunni Banjoko WPP, a multinational advertising and public relations company,...

IMC

Features

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time...

Understanding your stakeholders for impactful communication

By Stanley Olisa This would be my initial strategic communications salvo...