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LATEST NEWS

An Innoson perspective: Rethinking brand love in marketing strategy

By Zion Rufus  The allure of connecting with products on a personal level often...

Vivendi SE’s Canal+ set to acquire MultiChoice

By Ralph Tathagata In a deal valued at 46 billion rand ($2.5 billion), Vivendi...

IMC

Features

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted...

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...