Spotlight

LATEST NEWS

Local brands close in on global giants as Nigeria FMCG ranking reveals sachet economy in full force

 A new consumption ranking from SagaProduct; Sagaci Research's proprietary shopper...

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

IMC

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...


Features

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand...

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...