Spotlight

LATEST NEWS

LIRS extends deadline for individual income tax returns filing

The Lagos State Internal Revenue Service (LIRS) has announced a two-week extension...

Mobile money transactions surge to $227bn as merchant payments, interoperability accelerate digital finance adoption

Mobile money services expanded rapidly and decisively strengthened their role in...

IMC

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...


Features

Ezra Olubi: When brand reputation outweighs a founder’s legacy

A Crisis That Escalated Quickly Paystack’s decision to fire its co-founder...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...