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Market research industry charts measured expansion on rising demand for analytic

The global market research services sector continues to gather steady momentum as...

Heineken strengthens executive bench with Romain Apert technology appointment

Global brewer, Heineken has moved decisively to strengthen its digital leadership...

IMC

John Ajayi: A step beyond the ordinary

Indeed, it has been said that every great journey begins with a single step but some...

MARKETING EDGE honours Otunba Seni Adetu: A timeless symbol of ethical leadership, vision, excellence Across Africa’s corporate landscape

In line with its vision of promoting excellence across Nigeria’s economic and business...

Features

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike...

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...

Why young people now invest in ‘meaning over money’

Over the past decade, a quiet shift has reshaped how young people define success....