Spotlight

LATEST NEWS

Kaduna state pledges partnership to NIPR in advancing ideals of strategic communication

The Kaduna State Government has declared its readiness to be more than a host to...

WhatsApp tests paid subscription tier, “WhatsApp Plus

Meta has officially confirmed it is testing a paid subscription for WhatsApp called...

IMC

Africa’s green economic promise: Business leaders explore climate action, brand resilience

Africa’s path to a resilient and climate smart economy took centre stage at the...

LASAA unveils 2026 digital mobile ad permit, introduces qr powered verification for branded vehicles

The Lagos State Signage and Advertisement Agency, LASAA, has rolled out a fully redesigned...


Features

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to...

Will Nigeria follow Australia’s lead on social media age limits?

Snap, the company behind Snapchat, has long been a favorite among younger audiences,...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology....