Spotlight

LATEST NEWS

REIMAGINING EDUCATION IN THE AGE OF AI: Why Nigeria Must Rethink How We Prepare Talent

By the Provost, 02 Academy Nigeria I have spent years working closely with young...

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

IMC

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

FirstBank sets agenda for economic discourse with Nigeria Economic Outlook 2026

FirstBank, West Africa’s premier financial institution and a leading financial...


Features

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....