Spotlight

LATEST NEWS

Evolution of technology, social media empower PR industry – Akonte

By Ibidunni Banjoko Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in...

ARCON DG talks tough on breach of Nigeria’s advertising Codes

By Abimbola Mohammed Dr. Lekan Fadolapo, Director General of the Advertising...

IMC


Features

How to build and retain brand trust in uncertain times

  Brand trust: Unanimously agreed as being the single most important metric...

Banking made simple

Raheem Akingbolu reviews the new FirstBank’s corporate website and reckons...

PR practice: Digitise or die

By Ibidunni Banjoko The rise of technology has changed the communication...