Spotlight

LATEST NEWS

Versuni taps Hill & Knowlton as global corporate communications agency

By Ibidunni Banjoko  Versuni, the entity behind renowned domestic appliance brands...

Marketers tackle polarization, 13% advocate shift from purpose-driven strategies

By Zion Rufus  In the wake of increased pressure and challenge of balancing brand...

IMC

Features

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come...

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous...