Spotlight

LATEST NEWS

73% global fashion executives consider Generative AI in 2024 – McKinsey

By Kingsley Odii According to a new analysis by McKinsey and the Business of Fashion,...

Multichoice lauds 2023 MTF class, restates commitment to grooming African storytellers

By Ralph Tathagata MultiChoice has congratulated the MultiChoice Talent Factory...

IMC


Features

Tourism as promotional marketing tool

By Abimbola Mohammed Tourism is one of the world’s most important economic...

Is the marketing and advertising industry ready for a no-third-party-cookie future?

By Zion Rufus Earlier in March, Google announced its plans to phase out...

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the...