Spotlight

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Expert tasks influencer marketers on latest trends, practices

By Abimbola Mohammed Sarah Penny, Content & Research Director at lnfluencer...

Pernod Ricard expands portfolio in alcohol-free category

By Ralph Tathagata Pernod Ricard has embarked on a brand extension that will create...

IMC


Features

How brands can survive Nigeria’s rapidly increasing inflation-experts

By Kasim Bakare Worried by the alarming inflationary trend and the resultant...

APCON: A cub at 33?

By Felicia Nwosu Promoting responsible and ethical advertising practice, acting...

Driving marketing Transformation at Speed through social Media

Marketing transformation has been on the agenda of nearly every CMO. Marketers...