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BCW and H&K unveil second round of Burson leadership appointments

By Oluwaseyi Lawal BCW and Hill & Knowlton have unveiled their second...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

IMC


Features

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy....

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in....