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Hegarty champions creativity as ‘Green Fuel’ to transform advertising for a sustainable world

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate...

Product launches defying 2023’s economic challenges in Nigeria

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian...

IMC


Features

Brand promotion: The romance between brand managers and celebrities

By Felicia Nwosu Nigeria, no doubt, is not just blessed with a population...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above...