Spotlight

LATEST NEWS

Iran threatens Microsoft, Apple, other U.S. tech giants

Iran’s Islamic Revolutionary Guard Corps (IRGC) has issued a fresh warning targeting...

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

IMC

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....


Features

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand...

NNPCL faces fresh storm as Auditor-General uncovers N61bn in financial red flags

The Nigerian National Petroleum Company Limited is once again under public scrutiny...