Spotlight

LATEST NEWS

MARKETING EDGE ranks No. 1 among Nigerian business platforms with highest international readership

In an era where media relevance is increasingly measured by influence beyond geographical...

How TVC is taking news to Nigerians instead of waiting for Nigerians to come to the news

For decades, television news followed a familiar pattern. Broadcasters determined...

IMC

Global hyper personalization market accelerates toward 67.9 billion dollar milestone by 2031

Across global markets, personalization has moved from a value add to a core growth...

LINK appoints Tom Ilube CBE as new chairman

LINK, the UK's cash access and ATM network, has appointed Tom Ilube CBE as its new...


Features

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year...