Spotlight

LATEST NEWS

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

IMC

Tolaram Africa strengthens consumer strategy with Obabueki Aigbogun apointment

Tolaram Africa has reinforced its commitment to consumer led growth with the appointment...

Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues...


Features

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just...