Spotlight

LATEST NEWS

Marketing week Awards 2024 opens for entries

By Oluwaseyi Lawal The Marketing Week Awards 2024 is open to receive entries...

Red Line inauguration advances Sanwo-Olu’s “Greater Lagos Rising”

By Seun Johnson The Greater Lagos Rising  Vision of  Governor Babajide...

IMC


Features

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an...

Experts harp on optimization of Entertainment for Brand promotion

By Oghale Mafuru Entertainment has been an integral part of any successful...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC)...