Spotlight

LATEST NEWS

Pepsi launches new visual identity in a sparkle of electric blue and black

By Ralph Tathagata As part of its first major global redesign in 14 years, Pepsi...

Mavin-UMG pact will boost intellectual property protection, say experts

By Abimbola Mohammed Intellectual property experts and music enthusiasts have...

IMC

Features

A third of CMOs say losing talent to rivals is a major challenge, study finds

As the war on talent intensifies, more than a third (35%) of CMOs across Europe...

How communication practitioners can boost performance of C-Suite Executives

By Godfrey Adejumoh. The career destination of a typical professional is...

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide...