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LATEST NEWS

New York Festivals® Advertising Awards announces special Industry Awards for the 2024 competition

New York Festivals Advertising Awards special Industry Awards honor those companies...

Experts urge CMOs to adapt as global brands shift focus to data-driven marketing

By Felicia Nwosu As global brands increasingly eliminate the Chief Marketing Officer...

IMC


Features

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33...

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop...