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MARKETING EDGE on TV hosts Olawale Sanusi tomorrow

By Felicia Nwosu This week’s MARKETING EDGE ONTV will be diving into the entire...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...

IMC

Features

How Multichoice deepened relationship, showcased talents in new commercial

The 2021 yuletide period again provided opportunity for Pay TV giant -Multichoice...

Amber’s growth trajectory in Nigeria’s energy drinks market

In marketing and brand building, developing a growth strategy is important....

Seven principles for achieving transformational growth

Growth creates value: companies that outperform their peers on growth post 30...