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LATEST NEWS

Femi Adelusi concludes tenure as HASG Chairman, hands over to Lanre Adisa

By Oluwaseyi Lawal The Heads of Advertising Sectorial Groups (HASG) has elected...

Glo subscribers to get cash in Flex Win

Digital solutions provider, Globacom, has announced the start of a thrilling new...

IMC


Features

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour,...