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Media planning and buying encompass wide range of options – Adebayo

By Abimbola Mohammed Yinka Adebayo, Group Executive Director Omnicom, West and...

London International announces the 2024 creative strategy and transformative business impact jury

London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity,...

IMC


Features

Legacy brands in Nigeria’s alcoholic beverage market

By Felicia Nwosu The Nigerian alcoholic beverage market has come a long way,...

Resilience tips for marketing managers

As a marketing manager, your role involves meeting needs and expectations that...

Organisational change mgmt: Three mistakes to avoid

You’ve looked at the data, explored different options, and have decided to...