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LATEST NEWS

BUA Foods bags multiple awards

…Becomes first Nigerian business to win AABLA Company of the Year Award BUA...

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

IMC


Features

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history,...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Biggest account review in 2022

By Abimbola Mohammed 2021 was a great year, but 2022 seems to be a better...