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LATEST NEWS

Heirs Holdings subsidiary, Avon HMO, appoints Osa Imasogie as CEO

By Oluwaseyi Lawal Avon HMO, a subsidiary of Heirs Holdings, has announced the...

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger to...

IMC

Features

Life Beer’s Turu Ugo Lota 2.0 exudes power of emotional connection

By Joseph Ekeng Life Continental Beer has released a new commercial...

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout...