
Adewumi joins Pinnah Foods as senior brands, marketing manager
Yvonne Femi Adewumi, a seasoned communications and marketing professional with a strong background in brand storytelling and strategic marketing, has been appointed as the Senior Brands and Marketing Manager at Pinnah Foods, the parent company of The Ice Cream Factory and Yin Yang Express.
Yvonne brings a wealth of experience in strategic marketing, public relations, brand storytelling, media relations, digital communications, and corporate branding. With a strong background in law and over 8 years cumulative experience in law and marketing, Yvonne has experience working with some of the world’s biggest brands—including Sensodyne, Maybelline, Mastercard Foundation, InDrive, Nigerian Breweries and KFC Nigeria.
Prior to her new position, Yvonne was the Lead, Digital Community Management at Noah’s Ark Group, where she was engaged in digital PR and community management under Integrated Indigo, one of the group’s specialized arms. In this role, she worked across multiple brands, managing key stakeholders, shaping brand narratives, and driving strategic engagement to achieve overall brand objectives.
Beyond her corporate career, Yvonne is an advocate for women’s empowerment and serves as the Director of Yellow Trybe, a non-governmental organization that equips women and girls with digital skills for financial independence. She is also the founder of Giftelleo, a quiet luxury gifting brand that curates bespoke gift experiences using sustainable packaging.
Yvonne holds a Bachelor of Laws (LL.B) from Obafemi Awolowo University and a Barrister at Law (B.L) from the Nigerian Law School. She also has a Masters in Corporate Communications from Rome Business School.
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