Spotlight

LATEST NEWS

Heineken USA appoints Alison Payne as CMO

By Abimbola Mohammed Heineken USA announced the promotion of Alison Payne to Chief...

GPFI welcomes Esther Coast as group head, business development, marketing and branding

GPFI is delighted to announce the newest addition to our team, Esther Coast (formerly...

IMC

Features

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary...

Nigeria’s image problem requires strong national image regulatory body

By Zion Rufus  The international perception of Nigeria and Nigerians has...

2023 so far: Top highlights, events and trends that shaped the last six months

By Zion Rufus  The year 2023 has been marked by significant events and transformations...