Spotlight

LATEST NEWS

Marketers to focus on social Media Ads, AI in 2025 as Cookie concerns wane -Report

By Felicia Nwosu Marketers are setting their sights on social media advertising...

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or colour...

IMC


Features

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued...