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The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital reality....

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

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Features

Why Israel-Hamas conflict raises concerns for Nigeria’s economy

By Joseph Ekeng In a shocking turn of events, the Israeli-Hamas...

ROI and growth of Influencer Marketing in Africa

By Oluwaseyi Lawal The global influencer marketing market was valued at $16.4...

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting...