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LATEST NEWS

Excellence of Experiential Marketing in Nigeria now demands consumer-driven insights, immersive tech, cultural storytelling– EXMAN President

By Zion Rufus Experiential marketing in Nigeria is undergoing a shift from traditional...

Embrace experimentation, AI-powered personalization, and a balanced mix of digital and traditional strategies” — Martins

 By Zion Rufus  In 2024, brands reallocated budgets to digital marketing as a...

IMC


Features

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

By Zion Rufus  As viewers and advertisers continue to shift away from traditional...

Top lessons for business analysts from the Barbie, Oppenheimer marketing approach

By Zion Rufus  The movie industry is no stranger to smashing records, and...