Spotlight

LATEST NEWS

President Tinubu appoints Fagade as new DG, National Institute for Hospitality and Tourism

President Bola Ahmed Tinubu, President of the Federal Republic of Nigeria, has appointed...

Nigeria’s advertising industry set to experience nominal growth – Experts

By Abimbola Mohammed The 2024 National Advertising Conference (NNC) opened...

IMC


Features

Insight: Crucial reasons behind failed marketing campaigns in the current era

By Zion Rufus In the year 2023, the landscape of public relations and marketing...

How integrated marketing communication drives brand growth, expands reach and impact

By Zion Rufus  In today’s competitive business landscape, brands that...

Humor, earned media emerge twin forces propelling advertising’s future revolution

By Zion Rufus  How excited were you to wander the Palais again this year for...