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A nation reimagined: Nigeria is our communication project

Every country has a flag. Not every country has a brand. A brand is the emotion...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

IMC


Features

AI is impacting the Nigerian content ecosystem in profound ways

By Oluwaseyi Lawal Artificial intelligence (AI) is rapidly transforming the...

“I hope this email finds you well”, professionals address nuances in email marketing

By Zion Rufus So, imagine an email finding you well…  Email marketing...

How Netflix is leveraging brand development tactics

By Oluwaseyi Lawal Netflix is one of the most successful brands in the world,...