Spotlight

LATEST NEWS

Google launches Meridian to help marketers and data scientists

By Ralph Tathagata To help them measure the effectiveness of their efforts, Google...

Soulcomms unveils rebranding,  bold new direction in digital innovation

Soulcomms, one of Nigeria’s leading strategic communications and engagement agencies,...

IMC


Features

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing,...

Josh2Funny’s America’s Got Talent triumph highlights Nigeria’s influence in driving virality for global brands

By Zion Rufus …Are global brands exploiting Nigerians’ collective pride...