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LATEST NEWS

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

At the recently held quarterly virtual summit organized by MARKETING EDGE publication,...

IMC


Features

How Nigerians leverage digital lenders to survive economic reality

By Seun Johnson Notwithstanding the psychological torture and emotional trauma...

Executives debate: Guaranteed media placement is basically paid advertising, not public relations

By Zion Rufus In recent years, there has been a surge in the misconception...

Raising concerns about privacy, Meta’s Apps ranked Most Data-Hungry, collecting 86% of user data

By Zion Rufus  A recent study conducted by The Money Mongers delves into...