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10 Winning Strategies for African Agencies at Cannes Lions 2025

By Anietie Udoh For years, African creative agencies have struggled to gain significant...

Sir Steve Omojafor recalls Nigerian advertising’s golden age

By Felicia Nwosu It was a night steeped in nostalgia, an evening where time rewound...

IMC

Features

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow...