Spotlight

LATEST NEWS

NDL breaks new ground with Encore Aromatic Liqueur with herbs at Distributors Conference

By Felicia Nwosi Nigeria Distilleries Limited (NDL) has unveiled its latest innovation,...

Chain Reactions Africa, Integrated Indigo lead  charge at SABRE 2025 Awards with multiple finalist spots

Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated...

IMC

Features

Harnessing power of personalisation to deepen brand loyalty

By Felicia Nwosu With consumers’ expectations from brands rapidly changing...

Challenges and expectations for Nigeria’s new CBN Governor

By Joseph Ekeng In the wake of the Bola Ahmed Tinubu administration,...

Localizing marketing campaigns for regional success

By Oluwaseyi Lawal In today's globalized marketplace, businesses of all sizes...