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Mars to launch global account review

By Abimbola Mohammed Mars, Inc., the multinational conglomerate behind renowned...

Fueling organisational success with team’s shared vision, purpose

By Seun Johnson To drive success and achieve the expected return on investment,...

IMC


Features

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a...