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Legacy media must collaborate to stay relevant – Obaya

By Abimbola Mohammed At the just concluded 2024 National Advertising Conference,...

Meet MARKETING EDGE’s Top 10 Nigeria’s Brand Strategist – Ozekhome

Franklin Ozekhome is a global strategist that helps brands and businesses thrive...

IMC


Features

Top lessons for business analysts from the Barbie, Oppenheimer marketing approach

By Zion Rufus  The movie industry is no stranger to smashing records, and...

How Netflix is amplifying Africa’s storytelling with animation series

By Ralph Tathagata When it comes to storytelling, Africa has one of the best...

Rising telecom investment in Africa is ushering in new business growth

By Joseph Ekeng In recent years a remarkable and transformative...