Spotlight

LATEST NEWS

China’s 10G broadband rollout signals new era for smart brands

By Mofeoluwa Awe In a bid to strengthen the nation’s digital infrastructure...

Wine’s big dip as global consumption hits 61-year low

Khairat Asokomhe The world consumption of wine was reported to have fallen drastically...

IMC

Features

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Enhancing consumer experience via packaging as story telling medium

By Felicia Nwosu The marketing landscape has undergone remarkable transformations...