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Out-of-Home has an edge over other traditional advertising mediums in digital age – Ashaolu

Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media,...

Coca-Cola to release 2025 earnings on July 22

Coca-Cola Company earnings  will be  released in  second quarter of  2025 financial...

IMC


Features

The Screenshot Economy: Experts discuss new frontier in advertising metrics

By Zion Rufus  Advertisers employ various metrics to gauge the effectiveness...

Battle royale between two cement-making giants

By Ralph Tathagata The frosty relationship between the Dangote Group...

C-Suite resignations hit alarming high in 2023 as more executives step down

By Zion Rufus  2023, so far has seen the trend of high-ranking executives...