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LATEST NEWS

Agencies shine at 19th edition of LAIF

By Abimbola Mohammed It was a night of glitz, glamour, and splendor in Lagos for...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

IMC


Features

Josh2Funny’s America’s Got Talent triumph highlights Nigeria’s influence in driving virality for global brands

By Zion Rufus …Are global brands exploiting Nigerians’ collective pride...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

By Zion Rufus  As viewers and advertisers continue to shift away from traditional...