Spotlight

LATEST NEWS

Unilever set to acquire Dr. Squatch a fast-growing men’s grooming brand

Unilever plans to acquire Dr. Squatch, a men’s personal care company based in the...

Google Chrome for Android adds option to reposition address bar for easier mobile browsing

Google has added another feature to Chrome’s web browser for Android devices. This...

IMC


Features

Top marketing strategies for Black Friday

By Oluwaseyi Lawal As the holiday season approaches, businesses are...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to...

Billionaire battle: BUA responds to Dangote, alleges blackmail

By Ralph Tathagata The duopolistic battle for market dominance between Nigeria's...