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Mike Adenuga at 72: The quiet force who gave Nigeria a voice

By Felicia Nwosu Today, across the heart of Nigeria, across Africa, and in corners...

Google retains third-party cookies amid privacy and antitrust pressure

By Mofeoluwa Awe Google has reversed its decision to phase out third-party cookies,...

IMC

Features

How Arla Dano’s “No Limits” TV commercial continues to evoke endless possibilities

With a bold and motivational tagline of "Go For It" in the TV commercial of...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content...