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LATEST NEWS

Colgate-Palmolive lowers annual forecast as wary shoppers pull back amid economic jitters

By Felicia Nwosu Colgate-Palmolive has scaled down its full-year earnings expectations,...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...

IMC

Features

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot...

Leveraging Augmented Reality advertising to enhance customer experience

By Oluwaseyi Lawal In the dynamic landscape of digital marketing, staying...