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LATEST NEWS

ADVAN innovation day: experts discuss future of marketing trends, metrics

By Oluwaseyi Lawal The Advertisers Association of Nigeria (ADVAN) has held its...

ADVAN unveils ADVAN-X, an online marketplace

By Abimbola Mohammed Advertisers Association of Nigeria (ADVAN) has unveiled its...

IMC


Features

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing,...