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Features

How Aquafina uses “Padi of Life” campaign to connect with consumers’ emotions

By Oluwaseyi Lawal The Nigerian table water industry attained a value of...

Influencer Marketing poised to lose relevance, debates continue on authenticity

By Zion Rufus Influencer marketing which was once hailed as a potent strategy...

Moniepoint challenges OPay and PalmPay, enters personal banking market

By Joseph Ekeng Nigerian fintech giant Moniepoint has set its sights...