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Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

IMC


Features

Why brands leverage end-of-year celebrations for strategic alliances

By Zion Rufus  As the year draws to a close, the convergence of brands and...

How loyalty programmes are evolving in Nigeria amid trends

By Oluwaseyi Lawal In the dynamic landscape of consumerism, loyalty...

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...