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Ad Review: Coca Cola’s Achalugo campaign sparked a viral love affair with authentic Nigerian storytelling

Coca Cola’s Achalugo campaign  has sparked a viral love affair with authentic...

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling narratives...

IMC


Features

YouTube’s new policy against misleading content: A Nigerian perspective

By Oluwaseyi Lawal YouTube, the world’s most popular video-sharing service,...

Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...

How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion,...