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Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

KIDS FM: The family fun radio disruptor no one saw coming

How a Nigerian radio station is breaking new ground in family entertainment and inspiring...

IMC

Features

The Screenshot Economy: Experts discuss new frontier in advertising metrics

By Zion Rufus  Advertisers employ various metrics to gauge the effectiveness...

Battle royale between two cement-making giants

By Ralph Tathagata The frosty relationship between the Dangote Group...

C-Suite resignations hit alarming high in 2023 as more executives step down

By Zion Rufus  2023, so far has seen the trend of high-ranking executives...