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LATEST NEWS

How Africa is redefining global perception through culture, creative expression

A powerful cultural shift is unfolding across Africa, and its momentum is becoming...

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...

IMC


Features

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be...

Discordant tunes greet P&G’s exit from Nigeria

By Oluwaseyi Lawal The recent announcement by Procter & Gamble...

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...