Spotlight

LATEST NEWS

A toast to legacy as Seaman’s Schnapps honors advertising titan Dr. Abiodun Shobanjo at 80th birthday celebration

  By Felicia Nwosu Imagine a room buzzing with energy, not just the clinking...

Consumer support for DEI initiatives soars despite controversies, Report reveals

By Felicia Nwosu A recently released report by the Cultural Inclusion Accelerator...

IMC


Features

Cost-Effective marketing strategies for startups to gain traction

By Oluwaseyi Lawal The initial stages of a startup are crucial for establishing...

Nigeria’s untapped $296bn Blue Economy potential holds key to growth

By Joseph Ekeng The concept of the blue economy, as articulated...

Harnessing the power of visual storytelling in video marketing

By Oluwaseyi Lawal In today's marketing landscape, video storytelling is...