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Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

MARKETING EDGE ONTV with Lanre Adisa comes up @ 6.30pm this evening

By Felicia Nwosu MARKETING EDGE ONTV is set to host Lanre Adisa, Founder and Chief...

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Features

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Enhancing consumer experience via packaging as story telling medium

By Felicia Nwosu The marketing landscape has undergone remarkable transformations...

Harnessing power of personalisation to deepen brand loyalty

By Felicia Nwosu With consumers’ expectations from brands rapidly changing...