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DStv Media Sales push for strategic optimisation in media investment at 9th conference

It was a day bursting with glamour, anticipation and media brilliance as industry...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

IMC

Features

Top marketing strategies for Black Friday

By Oluwaseyi Lawal As the holiday season approaches, businesses are...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to...

Billionaire battle: BUA responds to Dangote, alleges blackmail

By Ralph Tathagata The duopolistic battle for market dominance between Nigeria's...