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The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Nigeria takes bold step in censoring harmful media content through groundbreaking policy

Nigeria has become the first country in Africa to introduce comprehensive regulations. This...

IMC


Features

Product launches defying 2023’s economic challenges in Nigeria

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian...

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market...