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LATEST NEWS

SKOT Communications seals landmark partnership with  renowned PROI global

PROI Worldwide , a leading consortium of over 90 agencies world wide has announced...

GroupM selected for Electronic Arts global media duties

By Abimbola Mohammed Electronic Arts has been selected for GroupM global media...

IMC


Features

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of...