Spotlight

LATEST NEWS

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

itel launches Power 70 Smartphone: Redefining long-lasting battery with 10,000mAh dual-power solution

itel, a global smart life brand committed to delivering budget-friendly electronic...

IMC


Features

ROI and growth of Influencer Marketing in Africa

By Oluwaseyi Lawal The global influencer marketing market was valued at $16.4...

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting...

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental...