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Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...

How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion,...

Marketers tackle polarization, 13% advocate shift from purpose-driven strategies

By Zion Rufus  In the wake of increased pressure and challenge of balancing...