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Alebiosu affirms FirstBank is well-positioned to break new grounds beyond 2025

As the foremost Nigerian bank, First Bank of Nigeria Limited no doubt has a history...

Brands jump on Dry January campaign

By Abimbola Mohammed As the holiday season comes to a close, many consumers are...

IMC


Features

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...