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MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

IMC


Features

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West...

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...

Attention measurement faces crossroads in 2024, new insights reveal challenges

By Zion Rufus  Initially predicted as a pivotal year for attention metrics,...