Spotlight

LATEST NEWS

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

WPP renews global marketing partnership with Coca-Cola

WPP has reaffirmed its stronghold over Coca-Cola’s global marketing business, securing...

IMC

Features

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates...

Leading brands embrace expansion strategy to meet market demands

By Ibidunni Banjoko In response to dynamic market shifts and evolving consumer...

How consumer-centric brands maximise festive marketing strategy

By Abimbola Mohammed Christmas season is one time of the year when people...