Spotlight

LATEST NEWS

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

IMC


Features

Top trends projected to propel CTV ads in Nigeria by 2025

By Seun Johnson Connected Television (CTV) advertising has emerged as a powerful...

Cannes Lions 2025, new things to savor

By Amos Oladele It is common knowledge that every year, the organizers of...

Beyond the Brief: How brands, agencies can maximise partnerships for success

By Seun Johnson As brands continue to strive for survival and relevance in...