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LATEST NEWS

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

IMC


Features

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...