Spotlight

LATEST NEWS

How Luminous is reshaping Nigeria’s power sector with Lithium and solar systems

Simba Group, in partnership with Luminous Power Technologies, has introduced new...

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

IMC

Features

10 Winning Strategies for African Agencies at Cannes Lions 2025

By Anietie Udoh For years, African creative agencies have struggled to gain...

How Nigerian brands are combining innovation, cultural identity to drive demand

By Seun Johnson Nigeria’s greatest treasure lies in its kaleidoscope of...