OAAN wades in to settle Abuja signage and outdoor advertising regulatory rift

It appears that the Outdoor Advertising Association of Nigeria (OAAN) may have finally thrown in its corporate weight towards finding a lasting solution to the protracted controversies surrounding signage and outdoor advertising regulatory mechanism in the Federal Capital Territory, Abuja.

Giving answers exclusively to MARKETING EDGE enquiries on industry issues recently, OAAN President, Emmanuel Ajufo hinted that the association’s leadership was currently having discussions with the Directorate in charge of Signage and Advertising Departments in the FCT.

According to the OAAN boss, an agreement that will see to the end of the regulatory controversy is soon to be entered into between concerned parties. He added that if both parties worked in accordance with the agreements soon to be endorsed, it was certain that relative peace would return to the FTC regarding regulation in the industry.

“We have met with the Director in charge of Department in charge of Advertising in Abuja. If both parties work according to the agreements that we will sign shortly, then there will be relative peace in Abuja”.

It would be recalled that the outdoor regulatory environment in the FCT had lately been enmeshed in controversies following the recent approval of a new outdoor advertising and signage system that emphasizes upgrade of the vital sector in consonance with the rising profile of Abuja as a world class city.

The proposed policy had sent jitters among business and institutional operators in the city, including area councils and satellite towns all of which have expressed concerns about its financial implications. The proposal had resulted in the establishment of the new Department of Outdoor Advertising and Signage (DOAS) in the FCT.

The department is envisaged to ensure sustainable implementation of the new outdoor advertising and signage system.

In line with the directive the new system would be implemented by the FCTA in collaboration with the six Area Councils of the FCT alongside a reputable advertising consultancy firm. The policy is to become effective in the entire 8,000 square-kilometre Federal Capital Territory.


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